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At Strawberryfield Park, loyalty isn’t just a number — it’s the heart of what we do.
This September, we’re celebrating something truly special: the incredible community of guests who choose to return to us, year after year. Nearly 50% of our bookings come from returning guests, with many having stayed over 10 times!
Our Love & Loyalty campaign is a month-long celebration of these relationships — a chance to share their stories, reflect on what keeps them coming back, and showcase the people who make Strawberryfield Park feel like home away from home.
The UK staycation market has grown dramatically in recent years, with travellers seeking local, meaningful experiences. They are swamped with choices and making a decision on where to choose can be mind blowing. But did you know that, on average, only 20–30% of guests return to the same destination?
That makes our 50% return rate something to shout about — almost double the industry average!
Loyalty like this doesn’t happen by chance. It reflects:
Trust built through consistently exceptional service.
Memorable experiences that become traditions.
Guests feeling valued, and welcomed to a warm and inviting .
… and this is thanks to our incredible team. By nurturing these connections, we create something far more meaningful than just a holiday stay — we create lasting bonds that guests want to revisit, time and time again.
“When a guest comes back year after year, it’s the greatest compliment we can receive.”
— The Strawberryfield Park Team
Behind every returning guest is a story, and we are privileged to share a few of them with you this month.
These four incredible guests were kind enough to let us feature their journeys — stories filled with milestones, memories, and moments that make Strawberryfield Park part of their lives.
You can view more about their stories on our social media channels but for now here’s a quick glimpse into the people behind stories we’re sharing…
“We have fallen in love with Wells and the local area and the park is the only place for us. Couldn’t imagine not coming again..”
12 stays over 7 years.
“It’s the best site of lodges we’ve ever been to and we are always made to feel welcomed as returning guests and all of the staff work so hard to make our stay special.”
At least 15 stays!
“As soon as we arrived the standard of lodge and grounds took our breath away.”
5 stays and counting!
So, what inspires nearly half of our guests to return?
We believe it’s the combination of care and quality in everything we do:
Thoughtful details – from in person welcomes to perfectly prepared lodges.
Personalised service – knowing our guests by name and remembering their preferences.
A peaceful escape – luxury and nature, perfectly balanced.
VIP perks – little surprises for our most loyal visitors.
“We don’t just want to meet expectations — we aim to create the kind of moments our guests will remember and share.”
As we celebrate Love & Loyalty this September, we want to thank every guest — past, present, and future — for being part of our story.
Whether you’ve been coming here for years or are planning your very first visit, we’d love to welcome you into the Strawberryfield Park family.
Your next cherished memory is just a stay away.
✨ Start your tradition today – Reserve Your Escape