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Privacy Policy
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1. Introduction

Welcome to Strawberryfield Park (“we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (the “Website”).

Who is responsible for managing your data?

Strawberryfield Park Ltd is a company registered in England and Wales, company number 11730020.
Registered office:
Strawberryfield Park,
Draycott Road,
Cheddar,
Somerset,
BS273FN

2. Data We Collect

We may collect and process the following personal data:

  • When you make a booking or enquire about one of our holidays: name, postal address, email, telephone number, payment details, party make-up, and any other information included in your booking/enquiry.

  • Browsing behaviour via cookies (see our Cookie Policy for details).

3. How We Use Your Data

We use your data to:

  • Provide and improve our services

  • Process your booking

  • Assist with customer service

  • Personalise your user experience

  • Send marketing communications (if consent is given)

  • Ensure website security and prevent fraud

  • Comply with legal obligations

4. Legal Basis for Processing Data

Under UK GDPR, we process your data based on:

  • Consent: For marketing communications

  • Contractual Obligation: To fulfil your booking

  • Legal Obligation: To comply with laws

  • Legitimate Interests: For business operations

5. What Data and Systems Do We Use for Marketing?

Strawberryfield Park collects data through:

  • Google Analytics (GA4)

  • Google signals data

  • Location and device data

  • Google Ads (incl. remarketing audiences)

  • Facebook Pixel

  • Mailchimp

  • Hotjar

For more information on how Google uses and processes data, please see their full guide here: How Google uses information from sites or apps that use our services – Privacy & Terms – Google
SuperControl Booking System
We hold customer booking information and personal information (name, email address, contact number, home address) against each booking.
We adhere to SuperControl’s privacy policies – https://supercontrol.co.uk/privacy-policy – Data is retained for 7 years from

6. How We Share Your Data

We do not sell your personal data. We may share data with:

  • Service Providers: For analytics, payments, and marketing

  • Legal Authorities: As required by law

  • Business Transfers: In the event of a merger, sale, or acquisition

7. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, unless the law requires a longer period.

8. Your Rights Under UK GDPR

You have the right to:

  • Access your data

  • Correct inaccuracies

  • Delete your data where applicable

  • Object to direct marketing

  • Request data portability

To exercise these rights, contact us at: [email protected]

9. Cookies and Tracking Technologies

We use cookies to enhance your experience. See our Cookie Policy for more information.

10. Data Security

We have security measures in place to protect your data from unauthorised access, loss, or misuse.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Contact Us

If you have questions or concerns, email us at: [email protected]
By using our Website, you confirm that you have read and understood this Privacy Policy.